PET LIGER - Digital Fashion Brand
Milan Fashion week 2022, Italy
PET LIGER was invited to exhibit at the WHITE SHOW, an Art & Fashion trade show, during Milan Fashion Week. The 4 day event attracts thousands of Art & Fashion enthusiasts, innovators and brands, such as Farfetch, Swarovski, Acne Studios & KidSuper to name a few.
The goal was to showcase our digital art - centre stage amongst another 70+ fashion brands, as a digital fashion brand we needed to disrupt and shock the traditional Fashion industry.
I was invited to take the role of project lead and managed a team of 5 Artist’s & collaborators. The exhibition took a working period of 4 months from concept and ideation stages to planning and final build.
A proud moment to exhibit besides brands such as Kidsuper who have gone on to collaborate with Louis Vuitton.